Fabio Ferioli
CFO Smartpricing
"
We now have complete control over subscription costs, payments are automated, and contract renewals are no longer a hassle. We focus on growing the business while WithLess ensures we’re never overpaying
How Smartpricing optimized subscriptions & payments—saving €50K
Smartpricing uses WithLess to centralize subscriptions, manage vendors, automate payments, and eliminate waste—saving €50K in a year with full visibility and on-demand negotiation.
150+
Contracts and subscriptions managed
+50K
Saved on subscription costs in one year
200+ hrs
Saved on negotiations and admin work
Company name
Smartpricing
Industry
Hospitality tech
Company size
200+
Headquarters
Arco, Italy
Intro
Did you know fast-growing companies often waste thousands on unused or overpriced software? Without a clear system in place, subscriptions multiply, payments become a nightmare, and costs spiral out of control.
That’s exactly what Smartpricing was facing. Managing payments, renewals, and vendor contracts had become an operational headache—until they found WithLess.
By centralizing vendor management, automating payments, and eliminating inefficiencies, Smartpricing regained control.
The result? More than 50K euros saved on subscription costs, full visibility into their stack, and over 200 hours saved on admin work.
The challenge
Smartpricing, a fast-growing Italian startup in the hospitality tech industry, faced an operational challenge: managing an ever-growing list of software subscriptions and payments.
Scaling fast meant rapidly adding new tools, but also losing track of them. It didn’t take long for three major pain points to emerge:
1. Zero visibility: No centralized system to track all subscriptions, contracts, and vendors.
2. Manual processes: Payment approvals, invoice reconciliation, and renewals were time-consuming and inefficient.
3. Cost explosion: Every renewal cycle led to higher costs, with previous discounts disappearing.
“We needed clarity on what we had, who was using what, and a better way to manage payments and vendor contracts.” Fabio Ferioli, CFO, Smartpricing
Their gut told them they were wasting time and money, but they had no data to prove it. That’s when they turned to WithLess.
The solution
WithLess helped Smartpricing regain control in two steps:
1. Centralize & automate: Gain full visibility over software, centralize vendor and contract management, track spending, automate payments, and eliminate wasted costs.
2. Optimize & negotiate: Ensure software costs stay low by leveraging WithLess’s on-demand negotiation services.
Step 1: Centralizing software & automating payments
WithLess became Smartpricing’s single source of truth for subscription management. They:
- Centralized all contracts, vendors, and subscriptions in one dashboard.
- Automated invoice matching and reconciliation, eliminating manual admin work.
- Gained real-time insights into software usage to cut redundant tools and avoid unnecessary renewals.
Step 2: Optimizing costs with on-demand negotiation
Once Smartpricing had full visibility, it was time to lock in savings. WithLess’s on-demand negotiation service stepped in for every major renewal. Here’s how it works:
- Smartpricing shares renewal needs in a 30-minute call. WithLess handles everything else.
- WithLess expert buyers leverage software usage reports to negotiate better deals.
- Smartpricing only hears back when the best offer is secured.
“We chose WithLess to manage payments, automate admin work, and ensure we never overpay for software. WithLess steps in every time a contract is up for renewal.” — Fabio Ferioli, CFO, Smartpricing
The result
In the first year of working with WithLess, Smartpricing:
✔️ Saved +50K euros on software costs—without changing tools.
✔️ Managed 150+ subscriptions effortlessly—with full visibility.
✔️ Freed up 200+ hours of admin time—thanks to automation.
“At a fast-growing startup, it's easy to lose control of expenses. WithLess helped us stay on top of payments while keeping software costs in check,” adds Luca Rodella, CEO of Smartpricing
And the impact didn’t stop at just reducing costs. WithLess turned every renewal into a savings opportunity rather than a headache, even for essential providers.
Thinking back about the HubSpot negotiation result, Fabio recalls, “I never thought we could get that kind of discount from a provider like HubSpot.” Now, Smartpricing runs operations smoothly, knowing software costs are optimized, payments are automated, and contract renewals are hassle-free.
As Fabio sums it up: “We now have complete control over software costs, payments are automated, and contract renewals are no longer a hassle. We focus on growing the business while WithLess ensures we’re never overpaying.”
WithLess helps companies take control of non-payroll spending with a centralized management platform, automated payments, and on-demand negotiation services. Our expert buyers secure better pricing on renewals, and we only charge a 30% success fee—meaning you only pay if you save.
Want to stop overpaying for software? Let’s talk.
TL;DR
😞 Problem
Smartpricing, a rapidly scaling hospitality tech startup, struggled with skyrocketing software costs, poor visibility into usage, and frustrating renewal negotiations. They knew they were wasting money and time but lacked the tools to fix it, until they found WithLess.
🤓 Solution
WithLess helped Smartpricing take control of software costs and streamline renewals in two steps: centralizing software and automating payments, and negotiation. WithLess’ platform centralized software, automated admin work, and tracked usage. When renewal time came, WithLess stepped in with expert buyers to handle negotiations.
🥳 Result
In their first year with WithLess, Smartpricing saved more than 50K on software costs, managed 150+ contracts, and reclaimed 200+ hours of admin time. WithLess only charges 30% of the savings from successful negotiations—no win, no fee.
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H1 Finance S.r.l. è una società a responsabilità limitata con sede legale in via Amilcare Ponchielli, 51, 24125 – Bergamo (Italia), capitale sociale di Euro 10.962,56 , interamente versato, codice fiscale, partita IVA e numero di iscrizione presso il Registro delle Imprese di Bergamo n. 04537180160, REA n. BG-470381, PEC: h1finance@legalmail.it. H1 Finance S.r.l. è un agente registrato iscritto presso l’Autorité de Contrôle Prudentiel et de Résolution (ACPR) con il numero 724935, iscrizione consultabile nel Registro degli Agenti Finanziari (www.regafi.fr), in qualità di agente dell’Istituto di Moneta Elettronica Treezor SAS (CIB 16798), la cui sede legale si trova in 33 rue de Wagram, 75017 – Parigi (Francia).
H1 Finance S.r.l. is a limited liability company with registered office at via Amilcare Ponchielli, 51, 24125 – Bergamo (Italy), share capital of Euro 10.962,56 , fully paid-in, tax identification number, VAT number and registration number with the Companies’ Register of Bergamo No. 04537180160, REA No. BG-470381, certified email address: h1finance@legalmail.it. H1 Finance S.r.l. is a registered agent registered with the Autorité de Contrôle Prudentiel et de Résolution (ACPR) under No. 724935, registration that can be consulted in the Register of Financial Agents (www.regafi.fr), as agent of the E-Money Institution Treezor SAS (CIB 16798) with registered office at 33 rue de Wagram, 75017 – Paris (France).
H1 Finance S.r.l. is a limited liability company with registered office at via Amilcare Ponchielli, 51, 24125 – Bergamo (Italy), share capital of Euro 10.962,56 , fully paid-in, tax identification number, VAT number and registration number with the Companies’ Register of Bergamo No. 04537180160, REA No. BG-470381, certified email address: h1finance@legalmail.it. H1 Finance S.r.l. is a registered agent registered with the Autorité de Contrôle Prudentiel et de Résolution (ACPR) under No. 724935, registration that can be consulted in the Register of Financial Agents (www.regafi.fr), as agent of the E-Money Institution Treezor SAS (CIB 16798) with registered office at 33 rue de Wagram, 75017 – Paris (France).
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